Narrative Marketing Group

Narrative Marketing Group calls itself a marketing studio built around brand storytelling. Based on Diplomatic Street in Doha, it argues that brands already have a story worth telling and that the agency's job is to uncover it and express it with emotion rather than list product features.

Its portfolio is heavily concentrated in fitness and wellness. Clients shown on its website include The Venue men's and ladies' clubs, Aspire Active, M Active, Elite Swim Academy and VO2 Gym, for which it provides positioning, identity design, social media and content management, media planning and buying, video and photo production, and experiential activations. The studio reports managing a combined social following of around 136,000 across these brands. Business databases list a team of between 11 and 50 people, and the company has recruited locally for roles such as media buyers and account managers.

Frequently Asked Questions

What kind of clients does Narrative Marketing Group work with?
Mostly fitness and wellness brands in Qatar, such as The Venue, Aspire Active, M Active, Elite Swim Academy and VO2 Gym.

What services does it offer?
Strategy and positioning, brand identity, social media and content, media planning and buying, video and photo production, and experience design.

Where is Narrative based?
On Diplomatic Street in Doha, Qatar.